Weekly roundup (May 14)
Note for anyone new here: This is from my weekly newsletter. Want the top events from this week in your inbox every Wednesday? Subscribe to the NYC for FREE newsletter here!
May 14, 2025 | Issue #106
NYC FOR FREE WEEKLY ROUNDUP
Note from Rebeka:
This week: so many K-Beauty Pop-Ups (Laneige, Song of Skin, K-Beauty Mart), free food and drinks for us and our pets (Torani, Bel-Fries, Eataly, Pedigree), and more.
β Rebeka
UPCOMING EVENTS (THIS WEEK):
πLaneige x Boba Guys Bubble Tea Shop (May 14): Laneige is celebrating the launch of its Bubble Tea Collection lippies with Boba Guys
𧴠Dr. Barbara Sturm Anti-Inflammatory Haus (May 16 - 18): A first-of-its-kind townhouse takeover exploring skincare science, hydration, nutrition, movement and mindfulness for full-body wellness and longevity. β
𧴠The Song of Skin Hotel (May 16 - 18, 23 - 25): Youβre invited to a dreamy, two-weekend pop-up where luxury skincare meets curated discovery.
π¦Eataly CaffΓ¨ Free Gelato (May 15 - 18): Enjoy a complimentary scoop of gelato at the new Eataly CaffΓ¨ in Rockefeller Center!
π© Dough Doughnuts Daily Samplings (through May 29): Dough Doughnuts is giving out free Doughnut samples daily at 7pm to celebrate its new longer hours!
π Bryant Park Dance Party (May 14 - 15): Dance Party returns to Bryant Park and celebrates its 11th anniversary season, with free dance lessons and live music on Wednesdays + Thursdays
π Bel-Fries High Line Grand Opening (May 15): Bel-Fries High Line location is opening for the Spring, and the first 100 people will get a free cone of fries!
π Winky Lux Pink Lemonade Stand (May 15): Swing by the Winky Lux Pink Lemonade Stand in SoHo for free lemonade slushies and a limited-edition Pink Lemonade Balm.
βοΈ Torani Little Treat Truck (May 15 - 16): Itβs Toraniβs 100th anniversary! Join at the Little Treat Truck Flavor Factory Experience to create a free custom Torani drink, explore the history, and more.
π§ LβAtelier Sonore by Valentino and Terraforma (May 15): Discover LβAtelier Sonore, an immersive sound installation hosted at the Valentino Madison Avenue boutique.
πΊπΈ Path of Liberty: That Which Unites US (May 15 - July 31): The Path of Liberty: That Which Unites US, a powerful new public art installation and prelude to America 250.
πΆπ»The Mini Mart Pop Up with ByHeart (May 16 - 18): Join for a whimsical neighborhood mom-and-pop baby corner shop designed to make life a little easier for on-the-go parents
ππ»ββοΈWavytalk Steamline Pro Pop-Up (May 16 - 17): Step into the future of steam hair styling! Get styled by the pros, score exclusive goodies, and be the first to try the game-changing Steamline Pro.
π§΄Fresh Beauty Beyond Clean Soy Experiential Event (May 16 - 17): Go beyond clean. Join fresh Beauty for a multi-sensory, immersive experience with Soy Face Cleanser.
πSNIPES x Nike A'One (May 16): SNIPES and Nike are bringing you some heat! This Friday, head over to the SNIPES store in Harlem for a night of great music, free food, and tooth gems!
πΆ Pedigree Hot Dog Stand (May 17): Pedigree is debuting a hot dog stand in Central Park where pet parents can enjoy hot dogs and their dogs can enjoy kibble topped with PEDIGREE DRIZZLERS Sauce.
πFabletics x S.W. Smiley The Dopamine Drop (May 17): Get in your feels with THE DOPAMINE DROP: a limited collab with Fabletics and S.W.Smiley, with mood-boosting activities and smiley-faced treats.
π§΄K-Beauty Mart (May 17): The most innovative and viral K-Beauty brands straight from Seoul are coming to Bryant Park for a one-day-only immersive activation with freebies & product sampling!
πΆπ½ββοΈCity Girls Who Walk x Gymshark (May 17): Kick start your Saturday with a special City Girls Who Walk Saturday Walk with Gymshark and enjoy free bagels & sports bras!
π Park Avenue Day (May 17): Park Avenueβs largest annual outdoor event. Celebrate the debut of Michel Bassompierreβs animal sculptures with art, entertainment, fashion, food, shopping, and more!
π§π½ββοΈ Harlem Wellness Fest (May 17): Experience some of the great wellness, fitness, self care and healthy lifestyle businesses in the Harlem community with free Fitness Zones and a Wellness Row.
πͺBrooklyn Bridge Park Kite Festival (May 17): The annual Kite Festival is a day full of high-flying fun, creativity, and community for all ages at Pier 5!
πSpring is Blooming at Rockefeller Center with Van Cleef & Arpels (May 17 - 18): Discover the exquisite collection of large-scale floral installations throughout Rockefeller Center and free programming on weekends in May.
ON THE RADAR:
βοΈ Elizabeth Arden Coffee with My Younger Self (May 22): Elizabeth Arden is teaming up with NYC cafΓ© Librae for a one-day pop-up. Guests can enjoy complimentary skincare treats and iced cardamom pistachio lattes.
π§Ί Bubble Goods SoHo Farmers Market (May 28 - June 1): βBubble Goods is bringing the farmers market to the heart of SoHo, featuring the best independent food and beverage brands, and a one-of-a-kind shopping and sampling experience.
π Manhattanhenge May 2025 (May 28 - 29): Manhattanhenge is when the setting sun is exactly aligned with the street grid of Manhattan, and occurs for 2 days in May and 2 days in July.
MISC, RECURRING & DEALSο»Ώ:
π³Genesis House The Forest Within (through June 29): A Korean forest blooms in the heart of the cityβ see nature, technology, and wellness come together at the immersive exhibition.
πGraduation Freebies: 2025 Graduates can experience Edge, Vessel and Top of the Rock for free, get a Magnolia Bakery cupcake and more.
π Luxury Makeup Testing: Foundation testing is extended through May 16 with an updated 30 minute test, and the brand is looking for new testers! Participants will receive full-size products as gifts, a $100+ cosmetics gift card and more. Last chance to sign up!