nyfw

NYFW FEBRUARY 2024

Here is a list of 14 (!!) free pop-ups from fashion and beauty brands during NYFW in NYC, and I’m sure more will continue to pop-up, so check back for any updates! These are in date order.


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  • 🎉 H&M Returns to SoHo (Feb 8): H&M has returned to SoHo just in time for NYFW. Enjoy drinks, light bites, a DJ, social content studio, giveaways (591 Broadway)

  • ☀️Neutrogena Pop-Up Coffee Cart (Feb 8): Enjoy complimentary Neutrogena sun products and coffee (117th & Broadway)

  • 👟 Bowery Showroom The Resurgence Pop-Ups (Feb 8-18): Daily pop-up shops ft. iconic 2000s brands + free drinks, snacks, music & special guests (57 Stanton St)

  • 👩🏼‍🎨 The Canvas Fashion Showcases (Feb 8-12): Meet designers and enjoy complimentary drinks at both the WTC and Seaport locations

  • 🚶🏽‍♀️NYFW Backstage (Feb 9-13): Behind the scenes of NYFW w/ fashion show live streams, Bluestone Lane cafe w/ free drinks, TRESemme complimentary styling + more  (21 Greene St)

  • 🍬 YSL Beauty Candy Shoppe (Feb 9): Experience the viral Candy Glaze with make-up styling, photo moments, lipstick engravings, giveaways and more (216 Lafayette)

  • 👚 Refresh with RAILS (Feb 9-10) Recharge with treats, photo opps, art & more at RAILS SoHo flagship (54 Greene St)

  • 📸 Moxy Times Square NYFW 360 Photo Booth (Feb 9-10):  Enjoy a free photo booth session (485 7th Ave)

  • 🚶🏽‍♀️"Timelessness" Fashion Presentation (Feb 10-11)  Enjoy fashion shows, interactive installations, VR/AR experiences, experimental artworks, and captivating artworks (185 Greenwich St)

  • 💅🏻 Backstage by Cetaphil (Feb 10): Relax and refuel with mini hydration facials, manicures + hand massages, juices & more (75 Varick St)

  • 🤳🏻 Primark NYFW Pop-Up Experience (Feb 10) Join Primark during NYFW to transform into a fashion influencer for a day w/ free giveaways, gift cards, selfie station, bites and bevs (470 Broadway)

  • 🧴LANEIGE Water Bank Pop-Up (Feb 10): Free skincare samples & hot chocolate (575 Broadway)

  • ✨ Sip, Sparkle, & Shine with Alice & Olivia (Feb 11) Join for an afternoon of bubbles, relationship coaching, and exciting gifts ft. @loveindus  (431 W 14th St)

  • 📸 Moxy East Village NYFW Photo Studio (Feb 12):  Enjoy complimentary photos with Pompée (112 E 11th St)