Inspired by its unmatched fandom, this holiday season, ALDI is sharing a taste of its unmatched assortment (and prices) at its first-ever 'A Very ALDI Holiday Pop-Up.' The brand is stepping into the seasonal spotlight, transforming a New York City hot spot into a tinsel-drenched ALDI wonderland opening Wednesday, Dec. 3. The free event is a festive thank you to all the shoppers who make the season bright and will feature appetizers, seasonal favorites, desserts and drinks.

'A Very ALDI Holiday Pop-Up' Event Details

• 'A Very ALDI Holiday Pop-Up' will take place on Wednesday, Dec. 3, 2025, at 54 E. 13th Street in New York City, with two evening time slots available at 5:00 PM ET and 7:15 PM ET.

• The event is free with a ticket, and ALDI fans 21+ can reserve theirs starting Nov. 18 on Eventbrite, with a second ticket drop on Dec. 1

• Tickets are first come, first served… so move fast!

What to Expect at 'A Very ALDI Holiday Pop-Up'

• A Maximalist Holiday Moment: Over-the-top décor in signature ALDI blue, orange, red and yellow, plus featured holiday ALDI Finds for décor inspiration.

• Tastes from some of the 400+ ALDI Holiday Products: 

  • Beverage Bar: Pouring from a lineup of 30+ seasonal wines and beers.

  • Charcuterie Ornaments: Premium meats and specialty cheeses (most under $6), served in ornaments.

  • Passed Hors D'oeuvres: Mini holiday classics made with ALDI savory meats and seafood favorites.

  • Hot Cocoa + Dessert: Classic cocoa reimagined, with craveable toppings and sweet seasonal treats.

• Photo Ops + Freebies: Snap take-home photos and snag a holiday ALDI Finds 3-wick candle to keep the glow going.