Global K-pop sensation aespa is bringing the highly anticipated aespa WEEK – #RichMan POP-UP to New York City. This exclusive, immersive experience offers fans a unique blend of music, gaming, design, and interactive elements. Following a successful launch in Seoul, the pop-up will make its NYC debut, transforming the venue into a vibrant playground for fans. For aespa, "Rich Man" is not about material wealth or luxury. Instead, the group has redefined the term to be about inner strength, self-confidence, and personal empowerment. 

Designed around aespa’s new EP, Rich Man, the pop-up invites fans to dive into a world of epic music, stunning visuals, and interactive games. The experience doesn’t stop there, with unique giveaways and gifts available exclusively in New York.

• Exclusive Exhibition Zones: Step into a world where aespa’s artistry comes to life with mind-blowing visual installations inspired by the iconic Rich Man concept.

• Interactive Experiences: It's not just a pop-up—it’s an experience.

  • Play the Rich Man track on the popular rhythm game Superstar SMTOWN at the event.

  • Be the first to see special aespa photos debuting exclusively in New York.

  • Vibe to the music with your favorite member in a dedicated Listening Zone.

Dates/Hours

September 25 - 26: 11AM-7PM
September 27 - 28: 10AM-8PM