Always First-Period Pad

October 31, 2026
•
2:30 PM
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8:30 PM
Brooklyn
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139 Madison Street, Brooklyn, NY 11216, USA

About this event

Halloween can be scary – but first-period talks don’t have to be. 


This Halloween night, stop by and experience the Always First-Period Pad, a fun and festive NYC activation designed to help parents and caregivers feel more confident and prepared to start the first-period conversation.


New research from Always and PERIOD. found that 95% of moms recognize the importance of the first-period conversation, but 43% struggle to start it because they feel unprepared.


As families trick-or-treat, parents and caregivers can stop by the Always First-Period Pad to:

  • Free “Grown Up Boo Baskets” filled with Always products, conversation cards and other goodies to help start the first-period talk.

  • Colorful, photo-worthy “spooky, not scary” experience.

  • Resources designed to make period conversations feel more approachable.


WHEN: October 31, from 2:30pm-8:30pm ET
WHERE:139 Madison Street, Brooklyn, NY 11216 (corner of Madison St. and Bedford Ave. In Bed-Stuy)

Always First-Period Pad
Always First-Period Pad
One-time
October 31, 2026
Halloween