There’s an upcoming British Airways activation at 42nd Street–Grand Central Station from April 21–23.

The Times Square - Grand Central shuttle has been transformed into a fully immersive ‘British Airways subway train’ as part of the ‘Everything’s Better with a BritishAccent’ campaign - with wrapped carriages, cabin-style interiors, destination visuals, and custom onboard-style announcements bringing a touch of BA to the NYC commute.

On April 21–23, British Airways cabin crew will be on the Grand Central shuttle platform in uniform, engaging commuters with giveaways and the chance to win Avios for travel to London (via their Instagram and Facebook #BABritishAccent contest).

British Airways is inviting New Yorkers and visitors to step onto the wrapped train, record their best British accent, and tag @British_Airways in their performance on Instagram or Facebook for the opportunity to win travel with the airline.

Five winners judged to have the best accents will each receive 120,000 Avios points - enough for two roundtrip World Traveler (economy) flights from New York to London.

The #BABritishAccent Contest runs from April 15 – 23, 2026, is open to eligible US residents aged 18+, and offers five prizes of 120,000 Avios. No purchase is necessary. Full rules and eligibility details are available here. The activations will be from 10 AM – 2 PM ET on April 21 – 23rd.

WHO: British Airways

WHEN: Tuesday, April 21 – 23rd, 10 AM – 2 PM ET

WHERE: Grand Central-42nd Street; S Shuttle Platform