Balmain is celebrating the launch of Destin de Balmain, their new fragrance, with a one-day pop-up experience this Saturday in SoHo.

The pop-up is designed as an immersive, highly visual experience centered around the fragrance notes and the theme “live your destiny.” Guests will be able to enjoy complimentary samples, exclusive gifts, and interactive moments throughout the space.

Experience:

• A complimentary Destin de Balmain fragrance sample paired with an ingredient-inspired dessert

• Balmain Beauty deluxe gifts for the first guests to arrive

• A photo booth to capture the moment and create a lasting memory

• The opportunity to discover the story, notes, and inspiration behind Destin de Balmain with our fragrance experts

• Interactive moments inspired by destiny

And more surprises!

Saturday, March 21
10:00 AM – 6:00 PM
216 Lafayette St
New York, NY