Beauty Bakery NYC, a creator-led K-Beauty pop-up is coming to SoHo this December, with a week-long, creator-led K-Beauty experience celebrating the theme “City Girls’ Beauty Recipe.” The pop-up will take over 21 Greene Street in SoHo from December 9–15, 2025, along with 20 leading and emerging K-Beauty brands.
Following its viral debut in Singapore, the pop-up brings together Haleybaylee, Evelyn Ha, Erica Ha, and Amyflamy, alongside 20 Korean beauty brands, for an immersive beauty-meets-culture experience. Their diverse perspectives capture what modern beauty means across cultures — confident, expressive, and community-driven.
At Beauty Bakery NYC, each creator becomes a “Beauty Chef,” curating her own City Girls’ Beauty Recipe, which is a selection of five brands hand-picked by the creators themselves that reflect her individual beauty style. Guests will also be able to discover new Korean beauty brands currently trending in Seoul (or what the pop-up is calling ‘freshly baked brands’) that are making their way into the U.S. market.
Pop-Up Hours:
Dec 9: Ribbon cutting and grand opening 1pm, hours 1-5pm
Dec 10 - 15: 11am-7pm
Brand Offers & Freebies:
Torriden: Daily: Follow Torriden + upload an IG Story tagging Torriden & Sephora to receive a FREE Dive In Serum 20ml (2,000 units available). On Dec 11, Upload an IG Story and get an exclusive Torriden Mesh Bag (200 units).
Special Gifts to first 100 customers each day (ft. new brand daily, from medicube to mixsoon and more)
Buy $70, get $70 worth of free products; Buy $100, get $100 worth of free products; Buy $150, get $150 worth of free products
More to come!