being haircare is celebrating its expansion into Target with a truck popping up at multiple locations in NYC this weekend!

Consumers will enjoy:

• FREE interactive hair quiz to determine your hair type 

• FREE giveaway samples of being haircare's products, catered to your hair type 

• FREE merch giveaway the first 100 attendees each day

DAY 1: Saturday March 28, 2026
SoHo and the Target Store on Upper East Side

• 12PM-2PM in SoHo - Broadway & E Houston St

• 3PM-4PM in the Upper East Side - Target on Lexington Ave & East 86th St

DAY 2: Sunday March 29, 2026
Chelsea and the Meatpacking district

• 12PM-2PM in Chelsea - ULTA Beauty store on 18th St & 6th Ave

• 3PM-5PM in Meatpacking - Little 12th St & 9th Ave