As consumers increasingly prioritize personal health and wellness, many are looking for simple, practical ways to support their gut health — especially since most people still aren't getting enough fiber.

So, this summer, Benefiber is bringing that idea to life with the launch of the Good Gut Club, a fun and approachable experience that shows how adding taste- and grit-free, plant-based prebiotic fiber can seamlessly fit into the foods people already love.

To celebrate, Benefiber is hosting a limited-time frozen yogurt pop-up in Washington Square Park, where you are invited to enjoy Benefiber-infused frozen yogurt* with exclusive flavors, receive collectible Good Gut Club merch and Benefiber samples, and meet brand reps to find out more on how to make good gut health feel effortless.

EVENT DETAILS

WHO: Benefiber – America’s #1 prebiotic fiber brand

WHAT: Good Gut Club Fiber-infused Frozen Yogurt Pop-up

WHEN: Wednesday, July 29, 2026 | 12PM–4PM ET
WHERE: Washington Square Park N, New York City