Bobbi Brown The Prime Times Newsstand

Bobbi Brown is giving the classic NYC newsstand a beauty makeover - and making sure New Yorkers are “primed for anything.”

On September 17, Bobbi Brown is bringing “The Prime Times” to the Meatpacking District, where consumers can stop by a branded newsstand to discover and sample its Vitamin Enriched Face Base+ (VEFB+) while grabbing a few morning essentials along the way.

Think: a free grapefruit-infused Spindrift, mini croissant in a custom branded pastry bag, a scratch-off card revealing a “Primed For” giveaway, and a mirrored photo moment. Guests can also pick up a VEFB+ sample, with select scratch-off winners receiving the full-size product.

It’s a fun NYC take on the morning beauty ritual, bringing VEFB+ out of the makeup bag and into the everyday moments that get us ready for whatever the day brings.

Would love to have you cover this fun pop-up, and we’re happy to coordinate a visit and/or send along assets.

EVENT DETAILS

WHEN:
Thursday, September 17  

12PM–6PM 

WHERE:

9th Avenue between 14th and 15th Street, Meatpacking District 

Chelsea Triangle