BUBS has officially landed in the U.S. and is celebrating with its very first brick-and-mortar pop-up in SoHo. 

Come discover the Swedish pick-and-mix craze that’s gone viral, featuring the four U.S. launch flavors plus exclusive varieties straight from Sweden. Scoop your favorites, snap some sweet photos and be part of BUBS history! 

This event is open to the public between 9/25 - 10/22. The pop-up is free but candy and merch are for purchase.

Follow @bubs_us on Instagram and TikTok for more details! 

Date & Time: Thursday, September 25, 2025 to Wednesday, October 22, 2025 

Location/Address: 69 Mercer Street | Soho New York, NY 10012