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Dogfish Head “30 Minute Time Bank”  Pop-Up

  • 213 Bowery New York, NY, 10002 United States (map)

Join Dogfish Head for an immersive one-day pop-up experience offering 30 uninterrupted minutes just for you.

January can feel like a nonstop to-do list. Dogfish Head is here to put that pressure on ice.

For one day only, Dogfish Head is opening the “30 Minute Time Bank,” an immersive pop-up inspired by 30 Minute Light IPA - and designed to give you something no productivity hack ever does: 30 uninterrupted minutes to slow down, reset, and be present. FREE 21+ event with food & beer while supplies last!

This off-centered experience invites you to step away from resolution season stress, check your mental to-do list at the door, and enjoy a half hour of sensory, creative, and flavor-forward moments - beer included.

What to Expect

Inside the 30 Minute Time Bank, you’ll move through thoughtfully designed touchpoints that encourage pause and presence, including:

  • Sensory moments with scents straight from the brewery

  • A Dogfish Head–curated vinyl listening wall

  • Creative stations to sketch and lounge

  • Custom sweet and savory bites from Partybus Bakeshop and Panzón

  • Complimentary samples of 30 Minute Light IPA

About 30 Minute Light IPA

Continually hopped for a full 30 minutes, 30 Minute Light IPA delivers hop-forward flavor and craft credibility in a lighter package—95 calories, 4.0% ABV, and only 3.6g carbs per 12oz can. It’s Dogfish Head’s answer to January’s demand for lighter choices that don’t compromise on taste.

For more information on Dogfish Head’s 30 Minute Light IPA and where to find it, visit www.dogfish.com.

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