Dove Hair will be hosting a pop-up at Flatiron Plaza in New York City on Feb 5th and 6th from 10am-7pm.

The experience celebrates Dove’s award-winning Intensive Repair 10-in-1 Serum Mask, bringing real Reddit reviews to life through oversized moments and hands-on product experiences.

The installation is free to attend and each guest will go home with a full-size Dove product + chances to win additional prizes throughout the experience.

The event will be open for consumers from 10am through 7pm, Thursday & Friday!