Dr. Groot Scalp Lab

Dr. Groot is popping up in NYC for 2 days only this week as the Dr. Groot Scalp Lab—a mobile pop-up bringing the science of Korean scalp and hair care to life.

Dr. Groot is the No. 1 Korean Hair Care Brand for Hair Thickening, known for our scalp-first approach and proprietary Microbiome Technology.

Step inside the scalp lab and discover the clinical science, signature fragrances, and regimen behind thicker, healthier hair, with interactive experiences and Dr. Groot products to explore throughout the space. 🧪✨

📍 Union Square Plaza — Broadway between E. 17th & 18th St

📅 September 16 | 11AM–7PM EST

📅 September 17 | 11AM–5PM EST