Drybar Buttercup PRO Blow-Up Salon

Drybar is bringing a larger-than-life Blow-Up Salon to NYC! On Friday, October 2, the brand is taking over Gansevoort Plaza under the High Line with an oversized, Buttercup-yellow inflatable salon to celebrate the launch of its new Buttercup PRO Blow Dryer. From 12–5 PM, New Yorkers can stop by to experience the new dryer firsthand, explore the immersive space, snap photos throughout the activation and score Drybar gifting while supplies last. The one-day-only pop-up is free and open to the public.

Date: Friday, October 2

Time: 12 PM–5 PM

Location: Gansevoort Plaza, Under the High Line | 824 Washington St., New York, NY 10014

Cost: Free and open to the public