DSW‘s glam-bulance is popping up across the country! Los Angeles, Dallas, Nashville, New York City & Philadelphia are you ready?🚨

To celebrate the new Designer Shoe Warehouse (DSW) brand campaign, entitled “Shoemergency,” the retailer is bringing a traveling pop-up to New York City for one day only, inviting locals to experience the new campaign up close with surprise giveaways throughout the day!

DSW is continuing to bring its brand tagline, “Let Us Surprise You,” to life with this activation. Stop by Union Square Plaza on Friday, May 22nd, look for the mini shoemergency vehicle and play mini games for the chance to win prizes and walk away with your own shoemergency fix kit!

When:

Friday May 22nd, 2026

10AM – 4PM

Where:

Union Square Broadway Plaza (Between 17th and 18th Sts.), Union Square, NYC