eos x NYLON Dewy Lip Shine Pop-up Truck
About this event
Personal care brand eos is tapping into NYFW, bringing its newest lip innovation, Dewy Lip Shine, to SoHo in partnership with NYLON. The eos x NYLON Dewy Lip Shine Pop-Up will celebrate the intersection of beauty, fashion, and culture with a branded truck featuring product sampling, sweet treats, photo moments, and more!
Highlights:
eos Enters Color: Dewy Lip Shine marks eos’ first foray into color and continued evolution in lip care, giving guests the chance to sample the collection, discover their favorite shades, and experience the care-meets-shine formula IRL.
Closing Out NYFW in SoHo: eos is bringing Dewy Lip Shine directly to the streets of SoHo on the final day of Fashion Week, tapping into the intersection of beauty, fashion, and culture.
A Sweet Pop-Up Moment: From branded sweet treats to a fully branded truck, the activation is designed to create playful, highly visual moments for consumers to capture and share.
Beauty Meets Culture IRL: eos is meeting its community where they are – showing up during a major cultural moment and creating an accessible, shareable way for consumers to discover, test, and connect with the newest launch.
Open to the Public
