Factor is launching its first Protein Power-Up Shop, a high-energy lunchtime takeover at 15 E 40th St designed to help New Yorkers power through the New Year's "Quitter’s Day" slump.

Open 11 a.m.-4 p.m., the pop-up invites busy commuters to trade sad desk lunches (or skipped lunches) for chef-crafted, protein-packed meals, plus quick hits of expert nutrition advice and interactive wellness moments. Factor is the fully prepared meal delivery service taking a whole new approach to fresh-prepared food, and this NYC activation marks the first stop in a nationwide pop-up series, with Austin and Chicago up next.

Attendance is free, as is your Factor meal!

15 E 40th St, New York, NY 10016
Between 5th Avenue and Madison Avenue in Midtown.
Nearest transportation: Grand Central - 42 St Station (3-5 min walk)