Fragrance.com, one of the leading fragrance retilers, willl be taking over some downtown Manhattan neighborhoods like Soho, West Chelsea, and Flatiron in partnership with brands like TUMI, Bujairami, and Vierro. 

Each location will have a fun 5 minute fashion show, alongside 90-120 minutes of photos and sampling for attendees.
It’s a super fun experience, with staged paparazzi snapping photos, all inspired by the early 2000s era of fashion icons and it girls driving fashion week interest. 

With a red carpet and fragrance bottles integrated into outfits (the perfect finishing touch to any fashion week outfit) this promises to be a super fun and energy-filled activation.