Gisou is hosting its next iconic pop-up - Holiday “Pup-Up” - with a two-day immersive activation on Friday, 12/12 + Saturday, 12/13 at Astor Place Plaza to celebrate the launch of the NEW Honey Glaze Collagen Therapy Lip Mask in partnership with Sephora.

Born from Gisou’s passion for community and innovation, the brand will be transforming this iconic location into a giant polka dot gift box where guests can discover this season’s most-wanted collectibles: the Honey Pup Lip Mask Bag Charms. 

From the moment guests arrive, they’ll step into Gisou’s honey-filled world of glow. Get free samples of your favorite Gisou products, the chance to win exclusive merch prizes, explore our interactive test-and-trial area, and enjoy buttery pupcorn to go.

Guests can also capture the moment with the Honey Pup photo experience, celebrating the collectible charm launch. Plus, the first 50 guests each day receive an exclusive Gisou Goody Bag! 

HOW TO CLAIM YOUR HONEY PUP

At Sephora Flatiron, Soho & Union Square locations / December 10-13

To claim a Honey Pup & Lip Mask gift, make a qualifying purchase of $130 or more on Gisou products in one transaction at Sephora Flatiron, Soho or Union Square between December 10th and December 13th, 2025. After completing your purchase, you will receive a Gisou x Sephora coin. Bring this coin with you to the Gisou Honey Pup Pop-Up at Astor Place Plaza on December 12th between 11-6pm or December 13th 2025, between 10-8pm. Available while supplies last. Gifts can only be redeemed in person at the Pop-Up.

Terms and conditions apply (T&Cs available on Gisou.com).

*Honey Glaze Collagen Therapy Lip Mask is included exclusively with the Honey Pup. It is not sold separately. Gifts cannot be exchanged, sold, or redeemed for cash. The color of the honey pup is provided at random.

Offer valid only at Sephora Flatiron (119 5th Ave), Sephora Soho (557 Broadway) and Sephora Union Square (40 East 14th St).

Hours:

December 12: 11AM-6PM
December 13: 10AM-8PM