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göt2b Curl House


  • Flatiron 5th Avenue New York, NY, 10010 United States (map)

CURL UP — it’s a Curly Takeover with göt2b! 💛

They are popping up this July with free curl care, bold texture, and content-worthy moments! 📸✨

Enter the göt2b Curl House, a vibrant, curl-loving pop-up experience in the heart of NYC’s Flatiron District! Located on the corner of Fifth Avenue and 23rd Street, the göt2b Curl House is all about embracing every wave, curl, and coil.

Step inside the custom-designed 20-foot container fully wrapped and branded in bold göt2b colors and graphic elements. This eye-catching structure brings the energy of the Curled Collection to life, inside and out, creating the ultimate destination for curl celebration. Plus: treat yourself to complimentary rolled ice cream, freshly made and inspired by different curl types.


 Flatiron District

5th Avenue & 23rd Street, New York, NY

 July 19 & 20, 2025

 11AM - 6PM

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July 19

Warmies Pop-Up
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July 20

Queens Day