Grey Goose, The French vodka brand is building on the nostalgia and enduring cultural prominence The Devil Wears Prada film cemented more than two decades ago with multiple touchpoints inviting fans to engage with its world in real life through Grey Goose.

NYC Devil’s Roast pop-up carts:

Rolling out on April 14, 21 and 23 at Zuccotti Park and Manhattan West Plaza locations, fans can experience the cocktail firsthand alongside gold-dusted popcorn for a chic, cinematic moment