To celebrate National Ice Cream Day on Sunday, July 20, and make the holiday even sweeter this year, Harry Potter Shop New York is conjuring up a magical experience for fans of all ages: a limited-edition Butterbeer Sundae Bar.

Running for one week only, from July 20–26, this immersive event extends the National Ice Cream Day festivities beyond just one day and invites customers to beat the summer heat with a refreshing Butterbeer Sundae, complete with a customizable array of free* toppings inspired by the wizarding world.

On Sunday July 20, the first 100 customers will receive a free Butterbeer ice cream with free toppings. All other customers July 20 - 26 can enjoy complimentary toppings with an ice cream purchase

Customers at the store can enjoy a wizarding world-themed photo area—perfect for capturing magical memories before enjoying their spellbinding sundae. On National Ice Cream Day (July 20), brand ambassadors will also be roaming nearby areas with fun trivia challenges (Madison Square Park and Union Square Park). Fans who answer correctly will receive special rewards.