Somewhere between imagination and reality, between cucumber and cacao, there exists a place where curiosity is not merely encouraged, it is rewarded. Hendrick’s Anotherland is an immersive theatrical experience created to celebrate the arrival of Another Hendrick’s Gin. A living, breathing world born from botanicals, it invites guests to step inside another side of Hendrick’s and discover what happens when the familiar takes a delightfully unexpected turn.
A Living World, Grown from Botanicals
Anotherland is shaped by the essence of both Hendrick’s original and Another Hendrick’s, the latter infused with bright Orange Blossom & Cacao. Within this realm, the botanicals do not simply flavour the liquid; they inform the world itself. Rooms bloom with atmosphere, characters emerge with intent, and each space offers a new way to experience Hendrick’s in elevated, theatrical and gently mischievous contexts.
Guests are free to roam, linger, and follow their curiosity wherever it leads. Each choice opens the door to another perspective, another expression, another possibility.
From the Minds Behind Immersive Theatre’s Most Iconic Worlds
Anotherland is brought to life by creatives and performers whose work has shaped some of the world’s most boundary‑pushing immersive theatre productions, including Sleep No More, Life and Trust, and The Drowned Man. This world class immersive Hendrick’s experience, where every turn reveals something curious, captivating and quietly unexpected, promises to be an unforgettable journey, but it is not for everyone.
An Experience Best Shared with Few
With just 25 guests welcomed per performance, Hendrick’s Anotherland stands among the most intimate immersive theatrical experiences in New York City. This deliberate closeness heightens every encounter, making each moment feel personal, surprising, and entirely unrepeatable.
Hours: 11am- 8pm sessions, every 2 hours
RSVP Below! Walk-ins available based on capacity. If all slots are full, don't fret! Submit your details to join an advanced waitlist for the opportunity to receive a confirmed RSVP for your preferred Anotherland show date & time. A confirmed RSVP is your ticket to Anotherland. If you don’t receive a confirmed RSVP, we’ll be operating a first come, first serve queue for our walk-in waitlist each day. Your spot on the advanced waitlist is non-transferable to the walk-in waitlist. Further details will be sent to you if you sign up for the advanced waitlist.