As the world descends on North America for The World Football Tournament, Brooklyn becomes the creative soul of global football culture.
House of GOAL transforms Industry City into a celebration of sport, style, sound, and street life — bringing fans, families, and creators together through matches, music, art, and food. Set against the industrial backdrop of Sunset Park, the festival captures football's energy at street level. Raw, expressive, and inclusive.
House of GOAL will unfold across seven core pillars, each reflecting how soccer is experienced today beyond the game itself:
Play — MetLife will support community programming through MetLife Community Field, an outdoor mini pitch for youth clinics, summer camps, open play, small-sided matches, and local engagement opportunities organized by TAL3NTO and Youth 4 Youth FC.
Music — A live music program spanning DJ sets and performances shaped by the global sound of the game, programmed by House of Yes.
Tech — An interactive gaming and digital zone exploring the future of soccer fandom, developed with FUTBIN, one of the world’s most engaged EA Sports FC communities.
Film — A curated film program showcasing stories from across the soccer world, presented in collaboration with MUNDIAL Films and Kicking & Screening.
Style — A marketplace and creative platform where soccer and fashion intersect, featuring exclusive GOAL and MUNDIAL collaborations and limited-edition releases. Presented by Jameson, the space will spotlight the brand’s latest soccer-inspired fashion collaboration, alongside signature cocktails and a special 3v3 tournament.
Flavor — A global culinary experience bringing together the diverse traditions that define soccer culture, presented as the Match Day Market by Modelo and curated by renowned chef Akhtar Nawab and his Brooklyn-based Hospitality HQ, featuring a mix of international vendors and cuisines.
Art — A rotating program of installations and artist collaborations, produced in partnership with Fillin Global, transforming the space into a living canvas, with details to be announced.
House of GOAL will be free to attend, with registration now open. Evening programming will be ticketed. Programming will take place across select dates between July 3-19, running from 1pm-9pm on weekdays and extending from 1pm-3am on weekends. Additional talent, programming, and partner announcements will be released in the coming weeks.