JSM Beauty x Van Leeuwen

 Jung Saem Mool Beauty and Van Leeuwen are brining k-beauty to NYC with a special ice cream collaboration celebrating JSM Beauty's Sephora Launch!

The Korean beauty brand and beloved New York ice cream company team up for a colorful, social-first activation featuring limited-edition ice cream, beauty giveaways, product experiences and more.

From Saturday, September 19 through Sunday, September 20, a JSM Beauty x Van Leeuwen mobile pop-up will make its way across New York City, giving beauty and ice cream lovers the opportunity to experience the collaboration throughout the city.

Saturday, September 19

• 11:00 AM–1:00 PM: Lexington Avenue

• 1:30–3:30 PM: Soho, 557 Broadway

• 4:00–7:00 PM: Meatpacking, 21-27 9th Avenue

Sunday, September 20

• 11:00 AM–1:00 PM: Lexington Avenue

• 1:30–3:30 PM: Soho, 557 Broadway

• 4:00–6:00 PM: Meatpacking, 21-27 9th Avenue

Guests will have the chance to receive a special JSM Beauty x Van Leeuwen ice cream by following JSM Beauty on instagram. Beauty lovers can also tag JSM Beauty on instagram and share their experience to Instagram Stories using #Sephora #JSMBeauty for the chance to receive a full-size Metal Lip Serum.