This year, Seoul Beauty Metro - Nurilounge’s signature K-Beauty Boost experience - is bigger than ever.

From Friday, August 23, the doors open to the public for a full day of discovery, giveaways, and immersive activations. As part of the It’s Time for K-Culture celebration, guests will embark on a mini Seoul journey across three dynamic floors of the Korean Cultural Center, exploring signature highlights of K-beauty and K-culture inspired by Seoul’s most iconic districts.

From premium skincare and exclusive merchandise to authentic snacks and custom charm-making, every stop on the Seoul Beauty Metro offers a new way to experience Korea’s most coveted beauty and wellness brands, cultural moments, and trendsetting innovations - no passport required.

What to Expect?

💄 Complimentary beauty products from top K-beauty brands

🧋 Delicious Korean food + beverages

🧸 Custom keychain-making station

🎟️ Raffle to win two round-trip tickets to Seoul, Korea

🎁 Exclusive giveaways

Brands: Apothe, Belif, byAVA, Centellian24, Clio, Dr. Ceuracle, From the Skin, Hanskin, Laka, Leps, Orien, Pure'am, Resaltz

August 23, 2025 | 10AM - 8PM

August 25 - 26, 2025 | 2PM - 7PM

Korean Cultural Center

122 East 32nd Street, NY NY

*please note the event will be closed on Sunday, August 24