Summer in Korea is unlike anywhere else. From spine-tingling horror stories and bustling Korean PC Bangs, where gaming goes hand in hand with ramyun and snacks, to cutting-edge K-beauty and dynamic pop culture, It's Time for K-Culture 2026 invites you to experience how Koreans embrace the season.

Step into a one-of-a-kind immersive festival where Korean entertainment, gaming, food, beauty, tourism, and fandom come together through interactive installations, large-scale media experiences, and hands-on activities.

Whether you're a longtime fan of Korean culture or discovering it for the first time, Escape the Summer, Dive into Korea offers an unforgettable journey into Korea's most exciting summer traditions.

Curated by Hee Sung Cho

📅 Dates & Hours

Wednesday, July 8 – Saturday, August 22, 2026

(TUE-FRI: 10am-6pm, SAT: 11am-5pm)

Interactive activations including K-Beauty experiences and food sampling—will be offered on selected event days only.

On all other days, the exhibition remains open as a self-guided experience, allowing visitors to explore the immersive installations, digital content, and themed spaces at their own pace.