Kona Big Wave, the refreshing island-style premium beer, and King’s Hawaiian, known for its irresistibly soft, sweet breads and rolls, are teaming up to deliver the quickest possible escape to Hawaii —no plane ticket required.
The two iconic brands are partnering to deliver an immersive, island-inspired bodega pop-up experience to thousands of consumers, starting with an uninterrupted escape to paradise right in the heart of New York.
Once inside, attendees can reset and recharge with a multi-sensory experience, featuring:
Specialty curated eats by acclaimed Hawaiian Executive Chefs Wade Ueoka and Michelle Karr-Ueoka, featuring a King’s Hawaiian-inspired menu paired with ice-cold Kona Big Wave
Relaxing sounds of Hawaiian music and immersive tropical flowers, fruits, and island-inspired signage
Branded merch and photo-worthy backdrops capturing the spirit of aloha
The Taste the Aloha bodega is open to consumers in New York from September 18 through September 19 at 320 W 14th St. New York, NY 10014, from 11:00 am - 6:00 pm ET.