Lancôme is activating across New York City with a Peachy Scavenger Hunt in celebration of Idôle Peach N’ Roses Eau de Parfum, the newest (and most playful) addition to the iconic Idôle fragrance family. The scent is fronted by Lancôme Global Ambassador and pop culture ‘It girl’ Olivia Rodrigo, who brings her signature cool to the campaign.
To celebrate the launch, Lancôme invites fans to take part in a city-wide Peachy Scavenger Hunt, live now through February 1. The interactive experience encourages real-world exploration and spontaneous discovery across New York City.
The fragrance itself is a modern fruity-floral crafted by the original Idôle perfumer trio, spotlighting Givaudan’s Peach Orpur™ for the first time, delivering a juicy “first-bite” peach effect layered with velvety Damascena rose.
Peachy Scavenger Hunt highlights (launching 1/19):
Wild postings across New York City featuring campaign visuals
Fans can scan QR codes to unlock a dedicated URL where they can:
Claim a free sample of Idôle Peach ’N Roses (while supplies last)
Enter for a chance to win a bottle signed by Olivia Rodrigo
Sweepstakes runs January 19th – February 1st
Activation Details:
• Cities: New York City & Miami
• Launch Date: January 19, 2026
• Experience: QR-code scavenger hunt with free sampling + sweepstakes entry
• Sweepstakes Window: January 19th – February 1st, 2026
Sweepstakes abbreviated terms: “US Only. No purchase necessary. You must be 18+, a legal US resident. Starts 12:01 AM ET on 1/19/26 and ends 11:59 PM ET on 2/1/26. Odds of winning depend on the total number of entries received. Void where prohibited. For Complete Rules, go to https://www.lancome-usa.com/peach-n-roses-legal-terms-sweepstakes.html. Sponsor: Lancome, 10 Hudson Yards, New York, NY 10001. Privacy Policy and Notice of Financial Incentives.”
Sampling abbreviated terms: Offer available while supplies last. Must be 18+ and a resident of the 50 United States (excluding Puerto Rico). Limit one offer per person. Offer may be withdrawn at any time. For full Program Terms, go to https://lancome-usa.com/idole-peach-n-roses-sampling-sopost.html.