Lexus will present “Sketch to Street: See the process. Feel the craft.” NYCxDESIGN®, an immersive multi-day activation in Times Square, is being held May 14–19 and explores how ideas move from initial sketch to final form through visual art, fashion and automotive design.

Designed as a living creative studio, the experience will offer guests a firsthand look at the role of process in shaping craft. Through a series of daytime and evening moments, Lexus will bring together artists and designers whose work reflects the precision, experimentation and intentionality that define the brand’s approach to luxury.

On Sunday, May 17th, Lexus will host a guided Stryde® Social run through Times Square, culminating in a HYROX® workout led by fitness coach, Jake Rath. The experience transitions into a post-workout social hour focused on recovery and connection. Throughout the activation, live DJ sets powered by the Mark Levinson® sound system—exclusive to Lexus—deliver a premium audio experience.

Guests can enjoy complimentary beverages, a postcard, and a tote while supplies last.