On your mark, get set... shop! Lidl is opening a new location at 490 Fulton Street, Second Floor, Brooklyn, New York, 11201 on Friday, May 23.

Make sure to get there early to fuel up with a freshly baked croissant and a cup of coffee before the fun begins! We’ll start welcoming customers with the sunrise; our official ribbon cutting ceremony will begin at 7:40 a.m.

While you’re there, score free samples, Lidl swag and more—plus, the first 100 customers in line will receive a Lidl gift card ranging from $5-$100.

Lidl is the Super-EST Market in town for a reason, delivering unique options and unbeatable savings to our communities. At Lidl US, shoppers experience a curated collection of private label picks, global imports, and everyday name brands. From imported cheeses to fresh meats and seafood, you’ll get to experience the quality we’re famous for in Europe — without using your passport.