Save the dates: @fragrancefoundation , in association with the Madison Avenue B.I.D., presents the 2nd Annual Fragrance Week on Madison Avenue, March 21–27.

The week-long celebration kicks off on Saturday, March 21, International Fragrance Day™ — celebrated around the world and on Madison Avenue.

Free and open to the public, participating retailers between East 57th and East 86th Streets, along with adjacent side streets, will host a range of sensory and olfactory experiences inviting visitors to discover the artistry, craftsmanship and storytelling behind fragrance.