Remember flip phones, butterfly clips, and glitter everything? Get ready to relive the iconic Y2K era because Maybelline New York is throwing the ultimate Y2K bash for the brand’s 110th birthday, and we’re inviting New Yorkers to get in on the action through a 2-day pop-up!  

We're celebrating over a century of making makeup magic, and we're doing it in true early 2000s style. Think vibrant colors, nostalgic vibes, and all the glam you can handle!  

What's the 411?  Prepare for a totally tubular experience packed with: 

Product Giveaways: Snag some of Maybelline's iconic products! 

Epic Photo Moments: Strike a pose at our Y2K-inspired stations – perfect for the IG feed!

Exclusive Merch: Get your hands on limited-edition Maybelline goodies. 

And SO Much More! 

When: Thursday, October 23rd + Friday, October 24th | 3:00 PM - 9:00 PM 

Where: Lavan Chelsea, 541 West 25th Street, New York, NY 

Theme: Y2K Wonderland! Dust off your low-rise jeans, grab your holographic accessories, and prepare to shine!