MERIT New Wave, The Experience

MERIT is launching its second fragrance, New Wave, and will be hosting a pop-up activation in NYC to celebrate the launch: New Wave, The Experience

The pop-up will run from October 22nd through 25th, from 11am-5pm every day, located at 22 Wooster Street. Guests can expect free samples, on-site fragrance engraving, and a sensory experience that embodies the world of New Wave

New Wave is a rich fragrance with effervescent top notes evoke summer warmth, unfolding into a richness and roundness that stays on skin all day. The contrast of warmth and green, of comfort and freshness, intertwine for an deeply addictive scent with strong projection.