July 29 is National Lipstick Day! To celebrate National Lipstick Day, Lip Lab is offering 100 free appointments to consumers across its 17 locations (15 U.S. + 2 Canada), 

On July 29th at 12pm ET, flyers with redemption details will be hidden in discrete locations in each market for people to discover IRL  To amplify the campaign, Lip Lab will be revealing clues on social media. 

Stay on the lookout for one of these flyers in NYC!