tm:rw is an exciting new retail experience in the heart of Times Square that is opening to the public on Tuesday, July 29th.
Credit: Ismail Merad
tm:rw is a first-of-its-kind flagship that blurs the lines between physical and digital, culture and commerce. Across the 20,000 sq. ft. space, you’ll be the first to encounter a highly curated mix of design-forward immersive experiences that span gaming, health and wellness, food, beauty, entertainment, and sports.
On July 29th, the team will be offering free activations, including the below:
Free fresh gelato, powered by Solato
Free cotton candy, served from a robotic vending machine, powered by Sweet Robo
Free VR trips around the world, powered by Birdly
Free chances to try your hand as an F1 driver, powered by Base Performance Simulators