tm:rw is an exciting new retail experience in the heart of Times Square that is opening to the public on Tuesday, July 29th.

Credit: Ismail Merad

tm:rw is a first-of-its-kind flagship that blurs the lines between physical and digital, culture and commerce. Across the 20,000 sq. ft. space, you’ll be the first to encounter a highly curated mix of design-forward immersive experiences that span gaming, health and wellness, food, beauty, entertainment, and sports.

On July 29th, the team will be offering free activations, including the below:

• Free fresh gelato, powered by Solato

• Free cotton candy, served from a robotic vending machine, powered by Sweet Robo

• Free VR trips around the world, powered by Birdly

• Free chances to try your hand as an F1 driver, powered by Base Performance Simulators