After months of buzz, social excitement, and no small amount of anticipation, the wait is officially over: Nutella® Peanut is here! Nutella is bringing the first-ever Nutella Peanut Pop-Up to New York City's NoHo at 372 Lafayette Street for one weekend only, May 16–17.
The free, open-to-the-public pop-up transforms the afternoon snack moment into a fully interactive experience with games, rewards, and the ultimate snack worth playing for. Guests flow through a series of quick-hit games, each one unlocking something new including Nutella Peanut-themed prizes, personalized keepsakes, and the ultimate reward: free Nutella Peanut sandwiches and dippable snacks.
