On Friday, June 27th and Saturday June 28th, NYX Professional Makeup invites consumers to their first-ever New York City pop-up event, featuring the NEW NYX Professional Makeup Smushy Matte Lip Balm.

Consumers are invited to experience product sampling, photo moments, treats, and exclusive Smushy swag – all while supplies last. The first 100 guests daily will receive a FREE Smushy Matte Lip Balm!

Anyone who shops Smushy Matte Lip Balm this week on TikTok shop and shows their order confirmation at the pop-up will get a free Smushy Matte Lip Balm and custom charms.

WHEN:                 Friday, June 27th from 1pm – 7pm

                              Saturday, June 28th from 11am – 6pm ET

 WHERE:               42 Grand Street, New York, NY 10013

Smushy Matte Lip Balm is an ultra-soft, hydrating lip balm that delivers a plush, blurred effect and a soft-matte finish. It’s loaded with moisture-locking ingredients, like Mochi Rice Powder and Sugar Ceramides, for weightless texture that cushions lips in a dreamy, diffused color. Smushy Matte Lip Balm is available in 12 shades designed for every mood and occasion. Each of the 12 versatile Smushy shades features a unique, delicious scent for a truly sensorial experience, like pineapple smoothie, double mint chip, and berry muffin.