To celebrate the launch of OUAI’s NEW Bond Repair Balm, NEW Bond Repair Balm, the brand is bringing its signature irreverence to New York with a larger-than-life “BRB (BE RIGHT BACK) Shower” experience, turning a 3-minute in-shower treatment into an immersive, street-level moment.

OUAI’s Bond Repair Balm is a one-step, conditioner-replacing treatment that repairs damage in three minutes, without adding extra steps to your routine.

The activation will take over Gansevoort Plaza from March 27th–28th, inviting guests to step into the world of Bond Repair Balm, learn more about the launch, and take home deluxe samples and branded merch.

POP-UP DETAILS

• What: OUAI Bond Repair Balm Pop-Up (“BRB Shower”)

• When: March 27–28, 10AM–6PM

• Where: Gansevoort Plaza (Little W 12th & Gansevoort)

ONE STEP. THREE MINUTES. DAMAGE UNDONE.

OUAI’s NEW Bond Repair Balm is a damage-repair treatment that works in three minutes and replaces your conditioner entirely. That combination alone sets it apart in a category where most bond products need 15 minutes or more and add yet another step to your routine.