Oura is bringing its newest innovation to life with the launch of the Oura Pawn Shop— a one-day-only experience on Thursday, June 4, bringing New York City’s iconic Diamond District to SoHo.
Created to celebrate the launch of the all-new Oura Ring 5, the experience invites consumers to Swap for Subtle and have a chance to win the world’s smallest smart ring.
The concept is simple: we don’t buy, we don’t sell — we flip.
Hosted by Diamond District icon Moses the Jeweler, guests can participate in Moses’ signature coin flip for a chance to win a new Oura Ring 5, designed to be 40% smaller, thinner, and slimmer than Oura Ring 4.
The Oura Pawn Shop taps into the growing consumer demand for technology that feels more seamless, subtle, and wearable, while reimagining the nostalgic energy of NYC pawn culture through the lens of modern wellness tech.
PAWN SHOP DETAILS:
Wednesday, June 4 from 12 - 7 p.m.
262G Mott Street New York, NY
Experience open to the public from noon to 7 p.m; while supplies last, first-come, first-served