PINK is opening a standalone store in SoHo – bringing its playful, irreverent spirit to life through an immersive shopping experience!

Located at 500 Broadway, PINK SOHO will open its doors on Thursday, May 14, inviting customers to step into a first of its kind, iconic PINK destination.

To celebrate, PINK is hosting Grand Opening festivities open to the public on Thursday, May 14, and continuing during the weekend, on Saturday, May 16, and Sunday, May 17.

Highlights include:

·        Free PINK gift bags for the first 100 loyalty members in line on opening day (5/14 only)

·        Product customization by NYC-favorite embroidery studio Abbode

·        Exclusive PINK frozen yogurt by Culture: An American Yogurt Company

*Gift bags available 5/14 only, while supplies last. Embroidery by Abbode is available during all store hours on 5/14, 5/16 and 5/17, limited to one customization per customer. Frozen yogurt by Culture available while supplies last; hand-out begins at 10am on 5/14 and noon on 5/16 and 5/17.