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POPUPFLORIST is bringing back its citywide Love Letter Gallery, a Valentine’s project that invites New Yorkers to write anonymous love letters.
Beginning Monday, on January 19, red mailboxes will pop up at a dozen local businesses, including Big Night, The Elk, Tarin Thomas and Bon Bon (full location list announced 1/19).
Anyone can write a handwritten love letter and anonymously drop it in one of the mailboxes through January 30.
The POPUPFLORIST team will then select 30 notes to be part of a one-day exhibition on February 7th, where each message is paired with a custom floral installation. This year’s Love Letter Gallery will be held at HOST on Howard. Registration will be free (link to come!)