Kraft Mac & Cheese is teaming up with East Coast bagel phenomenon PopUp Bagels for a one-of-a-kind limited-time offer: Kraft Mac & Cream Cheese schmear. 

Available October 9-15 at all Popup Bagels locations, the mac & cheese-flavored schmear brings the nostalgic flavor of Kraft Mac & Cheese to fans’ breakfast bagel run via the signature PopUp Bagels “grip, rip and dip®” experience. 

On October 10, Kraft Mac & Cheese will take over PopUp Bagels’ Penn Plaza location at 370 7th Ave, New York, NY, 10001 location, handing out offering complimentary boxes of Kraft Mac & Cheese and other surprises.