National Kiss Your Dog Day is now May 3rd - a day Pupgum established to celebrate the bond between a person and their dog, and the simple, underrated role that fresher breath plays in keeping that bond close. A day that says, out loud, that this closeness matters.

The brand will give the gift of better breath to one lucky dog in NYC. The winner will be selected at our first-ever Worst Dog Breath Competition in Washington Square Park on May 3rd, 11:30 a.m. by a panel of judges (to be revealed - but let’s just say their noses are well prepared for the task!)