On Tuesday, June 9, Pura and Calm are hosting a special immersive experience in New York City to celebrate the launch of the Pura x Calm Collection. Step into a multi sensory journey designed to inspire relaxation and mindfulness as you explore fragrance through a series of calming, interactive moments.

Guests will have the opportunity to experience the collection with an interactive pop-up featuring three immersive rooms—each bringing to life a unique scent and sound pairing crafted to help you rest, reset, and refocus.

The Experience:

- Be the first to see, hear and smell this collaboration through a multi-sensory, interactive pop-up with three immersive spaces, each bringing to life the scent and sound pairing  

- Giveaways: Fun Pura x Calm swag and Pura products to keep calm at home

- Special appearance: Don't miss reality TV star Carl Radke, a Calm user himself since 2019, who prioritizes meditation and wellness practices in his own daily routine

Where: Gansevoort Plaza (33 Gansevoort Street)

Date: Tuesday, June 9

Time: 12pm-6pm