Pura x Pantone: The Pantone Color of the Year 2026 NYC Pop-Up: Join Pura, the authority in smart home fragrance, for an immersive scent exploration of the Pantone Color of the Year 2026.

Join Pura for an unforgettable artful exploration to smell the Pantone Color of the Year 2026, and be among the first to experience it. Step into an immersive world where fragrance, color, and imagination collide.

Pura celebrates the Pantone Color of the Year 2026 with an exclusive scent that embodies the hue’s spirit. Experience color in a new dimension—not just something to see, but something to breathe, feel, and live within. Disconnect from the busyness of the world and exhale in the serenity of self as you explore an immersive, sensory journey into the artistry behind this limited-edition fragrance for the home.

The first 300 guests will receive a special gift from Pura: an exclusive Pura x Pantone Mini Diffuser Set, available only at the event. Plus, enjoy Crumbl cookies inspired by the Pantone Color of the Year 2026.