On Wednesday, January 14th, Seedlip will pop up at The Oculus World Trade Center, one of New York City's busiest transit hubs, serving signature Seedlip cocktails and acting as an emergency bartender for those seeking a sophisticated non-alcoholic option.
Just in time for Happy Hour and ahead of what many refer to as quitter's day, the second Friday of the month when many abandon their set new year's resolutions, from 4-7pm ET, the experience will remind commuters headed home from a workday and tourists alike that a great drink is defined by flavor and connection, not by alcohol.
What: Join Seedlip, the world's first distilled non-alcoholic spirit, for the "Thirst Relievers" Dry January Pop-Up featuring complimentary Seedlip cocktails this Dry January.
When: Wednesday, January 14, 2026, from 4:00 p.m. – 7:00 p.m. ET
Where: The Oculus, World Trade Center (185 Greenwich St LL3110, New York, NY 10006)
Why: To show that Dry January and mindful drinking can still be flavorful, elevated, and social—proving that a drink is defined by flavor, style, and connection, not alcohol content.