Hey, NYC! 🗽 Soma is on its way for a super special pop-up event.

The event will celebrate the launch of the Vanishing Edge Lace Back panty with a cheeky takeover of Iconic Magazines in NoLita.

Everyone is invited to stop by the activation for Fresh Coffee, Hot Buns from Bourke Street Bakery, Free Undies, chances to win major prizes and more at the Iconic Magazines at 188 Mulberry St (corner of Mulberry & Kenmare) on Wednesday, 9/10 from 8AM-12PM.

Following the Iconic Magazines takeover, SOMA will hit the streets of Manhattan in a wrapped Sprinter van distributing free panties to friends and brand fans starting Thursday, September 11th at Bryant Park (the OG Fashion Week location) and throughout the city until September 13th.

The Vanishing Edge Lace Back Panty is the latest style in the Vanishing Edge collection, the ultimate Soma exclusive no-show wonder designed to disappear.